David H. Henard

Associate Professor

Ph.D., Texas A&M University, 2000

Graduate Faculty

Office Location: 2338 Nelson
Telephone Number: 919.515.8945
Fax Number: 919.515.6943
Email

Visit David H. Henard's Personal Web Page

Research Specialties

Knowledge Management, Product Development, Negative Publicity Implications

Selected Recent Publications

DelVecchio, D., Henard, D. H., Freling, T. H. (2006). The Effect of Sales Promotion on Post-Promotion Brand Preference. Journal of Retailing, 82(3), 203-13.

Henard, D. H., McFadyen, M. A. (2006). R&D Knowledge is Power. Research-Technology Management, May-June(2006), 41-7.

Henard, David H. and M. Ann McFadyen (2005), "The Complementary Roles of Applied and Basic Research: A Knowledge-based Perspective," Journal of Product Innovation Management - forthcoming.

Henard, David H. and M. Ann McFadyen (2005), "Managing R&D Knowledge," Research-Technology Management - forthcoming.