Mitzi Montoya

Zelnak Professor of Marketing Innovation

Department of Business Management
Executive Director, Services and Product Innovation Management Initiative
Ph.D., Michigan State University, 1995

Graduate Faculty

Office Location: 2328 Nelson
Telephone Number: 919.515.8080
Fax Number: 919.515.6943
Email

Visit Mitzi Montoya Personal Web Page

Research Specialties

Product development processes and decision-making; managing virtual teams; innovation adoption; knowledge management.

Recent Publications

Massey, Anne P., Vijay Khatri and M. Montoya-Weiss, "Usability of Online Services: The Role of Technology Readiness and Context," forthcoming in Decision Sciences Journal.

Massey, Anne P. and M. Montoya-Weiss, “Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use”, forthcoming in MIS Quarterly.

Massey, Anne P., M. Montoya–Weiss, Tony O'Driscoll (2005), "Human Performance Technology and Knowledge Management: A Case Study," Performance Improvement Quarterly, 18 (2), 37–55.

Brown, Susan A., Anne P. Massey, M. Montoya-Weiss, James R. Burkman (2002), "Do I Really Have To? User Acceptance of Mandated Technology," European Journal of Information Systems, 11 (4), 283–295.

Other Activities

Marketing Area Coordinator, Department of Business Management
Innovation Management MBA Concentration Director
Services Management MBA Concentration Director
SSME at NC State