Sangkil Moon

Assistant Professor

Department of Business Management
Ph.D., University of Iowa, 2003

Graduate Faculty

Office Location: 2334 Nelson
Telephone Number: 919.515.1802
Fax Number: 919.515.6943
Email

Visit Sangkil Moon's web site.

Research Specialties

Empirical Modeling, Hidden Markov Models, Airline Revenue Management, Open
Source Software, Variety Seeking, Customer Relationship Management (CRM),
Web Analytics, Price Perception Models.

Selected Publications

Sangkil Moon and Gary J. Russell (2007, Forthcoming), “Predicting Product
Purchase from Inferred Customer Similarity: An Autologistic Model
Approach,” Accepted by Management Science.

Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter (2007),
“Estimating Promotion Response When Competitive Promotions Are
Unobservable,” Journal of Marketing Research, 44, 3 (August), 503-515.

Sangkil Moon, Gary J. Russell, and Sri Duvvuri (2006), “Profiling the
Reference Price Consumer,” Journal of Retailing, 82 (1), 1-11.