David Henard
Associate Professor, Marketing
Education: Ph.D., Texas A&M University, 2000
Office Location: 2338 Nelson
Phone: 919.515.8945
Department / Affiliations
Department of Business Management
Research Specialties
Knowledge Management, Product Development, Negative Publicity Implications
Selected Research Publications
- DelVecchio, D., Henard, D. H., Freling, T. H. (2006). The Effect of Sales Promotion on Post-Promotion Brand Preference. Journal of Retailing, 82(3), 203-13.
- Henard, D. H., McFadyen, M. A. (2006). R&D Knowledge is Power. Research-Technology Management, May-June(2006), 41-7.
- Henard, David H. and M. Ann McFadyen (2005), “The Complementary Roles of Applied and Basic Research: A Knowledge-based Perspective,” Journal of Product Innovation Management – forthcoming.
- Henard, David H. and M. Ann McFadyen (2005), “Managing R&D Knowledge,” Research-Technology Management – forthcoming.