Marketing Management Concentration
The goal of the marketing concentration is to develop marketing professionals with the skills necessary to make effective decisions in environments where products, markets, and technology may be rapidly changing.
The marketing concentration takes the viewpoint that sustainable competitive advantage comes from three activities: value identification, value creation, and value delivery. These activities require an in-depth understanding of:
- How to pick the right customers and opportunities
- How to design the best solutions and deliver value
- How to follow-through and go to market effectively
The courses below deliver fundamental foundation skills, knowledge, and experience while the elective courses allow students to focus their learning in areas that are most pertinent to their interests.
The broad framework of the marketing concentration is that sustainable competitive advantage comes from three activities:
- value identification
- value creation
- value delivery