Marketing Research Seminar series

The objectives of the series are to stimulate research interest, activity and creativity among faculty by sharing research ideas and insights, introduce NC State faculty to scholars in the broader academic community who are conducting cutting-edge research in marketing, and enhance external perceptions of the research climate at NC State.

Fall 2006-Spring 2007

Friday, November 3
10:30 am - 12:00 noon, Nelson 3220 (Board Room)

Joel Huber, editor, Journal of Marketing Research and the Alan D. Schwartz Professor of Marketing, Duke University’s Fuqua School of Business
“Assessing Task and Context Effects in Iterative Choices”

Thursday, November 16
1:00-2:30 pm, Nelson 3220 (Board Room)

Wooseong Kang, assistant professor of marketing, NC State University College of Management
"The Impact of Product Portfolio and Innovation Strategy on Financial Performance"

Friday, January 26
10:30 am - 12:00 noon, location TBA

Roland Rust, editor, Journal of Marketing and the David Bruce Smith Chair in Marketing, University of Maryland's Smith School of Business
Topic TBA

Thursday, February 22
1:00-2:30 pm, location TBA

Deepak Sirdeshmukh, assistant professor of marketing, NC State University College of Management
Topic TBA

Friday, March 30

10:30 am - 12:00 noon, location TBA

Steven M. Shugan, editor, Marketing Science, and the Russell Berrie Eminent Scholar, University of Florida's Warrington College of Business
Topic TBA

Thursday, April 12

1:00-2:30 pm, location TBA

Sangkil Moon, assistant professor of marketing, NC State Universtiy College of Management
Topic TBA